Constant Contact Guide
If you’ve been thinking about trying out Constant Contact, you’ve come to the right place. Constant Contact is an internet marketing company with offices in Waltham (Massachusetts), Loveland (Colorado), and New York. It offers a website that allows you to create, send, manage, and manage your email lists. With this in-depth review, you’ll be better equipped to decide whether it’s the right fit for you. Let’s get started!
Constant Contact has a few drawbacks. It lacks automation features like branching points or splits. It also doesn’t offer personalized emails, like some email providers do. Workflows start with a trigger. This could be an email or a site visit. Then, depending on your requirements, you can customize the order of emails and add delays between them. Constant Contact also offers a variety of integrations with third-party applications, like Vimeo. This integration allows you to create automated email workflows for events and sell digital products. You can also respond to abandoned shopping carts.
Constant Contact also allows you to create signup forms for every visitor to your website. Signup forms can be created with its easy-to-use interface, which makes it a breeze to copy and paste into your site. Constant Contact’s signup form can be customized to suit the interests of your site visitors. Now you can launch your email campaign. Once you have established your list, it’s time to start sending targeted emails.
Constant Contact’s ability to segment its contacts by tags is another great feature. You can send targeted emails to people who have certain interests or tags related to your business. Constant Contact offers detailed reporting as well. The best part? It’s free to use. You can even sign up for a 60-day trial and try it for yourself! Just make sure you check the free trial period and read about all the features and pricing.
Constant Contact’s email marketing tools are affordable and easy to use. The platform’s interface is easy to understand for even novice email marketers. The software promises high deliverability, which means less chances of emails getting caught in spam filters. It also has many niche-specific features, including Google Analytics and Eventbrite integrations. You can also use Constant Contact to integrate social media accounts, such as Facebook. You can also create Facebook ads and integrate campaigns.
Constant Contact’s email editor is another great feature. You can send automated emails to your new subscribers. You can also track email performance. You can segment your contacts to send them special messages and offers. You can also segment contacts by using the Constant Contact email editor. If you have a Shopify-based store, Constant Contact can help you amplify your efforts. The program syncs your contacts and products automatically, allowing you to send targeted emails and offers to customers. Constant Contact can help you recover customers and sales lost.
The drag-and-drop editor is also a great feature in Constant Contact. You can add design elements and layouts to emails. It also allows you to preview your emails in many popular email clients. Constant Contact doesn’t require you to know coding to create beautiful emails. If you’re a beginner in email design, Constant Contact is the right choice for you. This email editor is great for beginners and can be used for many purposes.
Constant Contact also offers intuitive marketing applications that help small businesses and nonprofits build email lists. Their applications include email marketing, social campaigns, and event marketing. Other useful features include reporting and survey management, and drag-and-drop email templates. Constant Contact can manage all your email design and communication requirements. Constant Contact is also friendly for e-commerce merchants, as it offers customizable templates. However, advanced creative designers will find Constant Contact a little lacking in customization.
Pricing depends on the size of your email list and how many you wish to send. There are two options: email Plus and email. The latter includes a range of additional features, including coupons, surveys, and registration forms. Constant Contact is priced fairly competitively in the market, but it falls behind Editors’ Choice winner Campaigner. Constant Contact also offers a free trial plan that allows you to test it out and get started for less.
The Constant Contact Reporting tab gives you an overview of your email campaigns’ statistics. Filter the data by campaign name, time frame, or contact list to see how each email performs in comparison to its competitors. You can also export this data to Excel and CSV. Constant Contact also has a mobile app. Those with large contact lists might want to opt-in to a monthly plan. If you don’t require advanced features, this can be expensive.